QOO added shilajit to make a traditional ingredient easier to try, in a ready-to-drink format. Functional drinks are already familiar territory for ingredients such as caffeine, taurine and ginseng. Caffeine has a well-established role in alertness, while the evidence around ginseng is more mixed. Shilajit is different: it's an intriguing natural ingredient with a long history of traditional use, but its potential benefits still need much better human research.
At OQO, we're not claiming that shilajit is a miracle energy booster, or that it delivers the same effects as caffeine or vitamin B12. We're interested in exploring what this unusual ingredient might bring to your modern functional drink choice – without pretending the science has already answered every question. And, frankly, we thought it deserved a more refreshing format.
The OQOLife lowdown: an intriguing ingredient with a long history, not a miracle booster.